Wednesday, February 2, 2011

Michael Cusumano 's New York Times article (Thesis Advisor)


Publication: The New York Times
Title: The power of the platform at Apple
“Apple has hit that magical combination of gradually shifting from a product to a platform strategy,” says MIT Sloan Prof. Michael Cusumano on Apple’s combination of hardware, software and services: http://www.nytimes.com/2011/01/30/business/30unbox.html

The story also ran on CNBC’s web site on 01/30/11: http://classic.cnbc.com/id/41337561

And in the International Herald Tribune on 01/30/11: (PDF available through Media Relations)

1 comment:

  1. apple is great product, great design and great Platform. the phenomenal of steve jobs and innovative product

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