Wednesday, January 26, 2011

The Content dilemma

In the world of internet, digitization of information is important. There is a lot of content floating on the web but to associate it with credibility and filtering it out of the irrelevant information has been the business model for many companies. Think about Quora. This new startup which created waves in the technology world, started a network where people could ask questions and be assured that the information given to them is backed by someone credible. It hence was able to distinguish itself from Yahoo! Answers which was hit by its own popularity and people started posting too much content which made it difficult  for users to use it effectively. 

Article from one of my co-founder recently titled "Clearing the clutter from Google" highlights the same issue. Too much content is as bad as no content. Its important for internet domain companies to realize that with the amount of content which exists now in web, its impossible for search engines to filter the relevant stuff, and this calls for the growth of social networks. Rise of twitter specially in the context of Tunisia highlights the fact that people are using these social networks to get news which comes from some one they trust or "Follow".  This news has a lot more relevancy than reading a random blog on web. 

As such, I believe there will continue to be growth of companies who can filter signal from noise and form networks which helps filter information. 

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