Today I was talking to my friend about a product idea
that requires users to take a very simple action to derive value from it. She
thought that the product might have an issue with stickiness if it requires
users to take an explicit action on regular basis. The reason that Mint works
so well is because user is not required to take any action or change his normal
routine in any manner. It pulls the necessary data from the bank servers.
The discussion reminded me of something I read in an innovation
strategy book about continuous vs. discontinuous innovation. Even a small
friction in value delivery can reduce the
adoption and stickiness of the product. Users are less likely to adopt to
discontinuous innovation, unless the value they derive from the effort to learn
or perform an extra action is higher than the effort.
No comments:
Post a Comment