I have been in various roles during my career (software industry),
but product management was by far the toughest. Unlike various roles, where
practice can increase skills, product management requires true blend of art and
science.
These books will not only help you increase your knowledge,
but also provide you various frameworks and mental tools, to help improve your
product management skills.
Interaction design:
- The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity
- About Face 3: The Essentials of Interaction Design
- Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
Marketing:
- Marketing Management (14th Edition)
- Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
- Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Product Management:
- Inspired: How To Create Products Customers Love
- Take Charge Product Management: Take Charge of Your Product Management Development; Tips,
- Tactics, and Tools to Increase Your Effectiveness as a Product Manager
- The Product Manager's Desk Reference
Entrepreneurship
& Customer Development:
- The Four Steps to the Epiphany: Successful Strategies for Products that Win
- The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Strategy and Innovation:
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
- Competitive Strategy: Techniques for Analyzing Industries and Competitors
- The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business
Pricing:
Metrics and Testing:
- Always Be Testing: The Complete Guide to Google Website Optimizer
- Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
These books should at least get you started in the exiting
field of product management. As discussed earlier, product management is blend
of art and science, so no amount of reading can substitute for your inherent
product passion and hard work. Even though fluid intelligence plays a role and
is often seen as the common factor among successful product managers, I believe
that these skills can be developed over time. These books are part of long
series of articles I plan to write about product management. This is an effort
both to guide prospective product managers as well as learn through
interactions and critical thinking which comes through writing.
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